Creative, Strategy, Copy Writing, Social Media
Advertising is a huge passion of mine. Whether it's winning multiple first-place prizes as Creative Director for my National Student Advertising Competition team, handling the social media account for the Entrepreneurship College at Ball State University, or working closely with Turner Classic Movies on an expansive marketing initiative as a content creator and strategist, my time at Ball State and my work professionally has left me feeling excited for continued, future opportunities in this industry that I love.
Ocean Spray: Little Victories Campaign
I was the Creative/Strategy Director on this campaign, which won 1st place at the 2018 National Student Advertising Competition. I developed the big idea, strategy, and creative for this campaign from the ground up with my team. We began with primary and secondary research and finished with fully realized creative executions and strategy for this award-winning campaign. Selling the Ocean Spray brand to Millennials was a challenge that helped me grow as an advertising professional and furthered emphasized my passion for the industry.
Snapple: Uncap Originality Campaign
I was an assistant Creative Director for this 1st place award-winning 2016 National Student Advertising Competition campaign. I was responsible for working on much of the creative. I also created the commercial, which can be seen here. This campaign really helped me think outside of the box in terms of creative. I had the opportunity to play with a creative tone for the copy of this campaign, as well as a very unique design style that helped push me to becoming a better advertising professional. This campaign also won a Gold Addy Award.
Social Media Manager, Strategist, Content Producer
I had the opportunity to work with Turner Classic Movies on developing a social media campaign for their 2016 Fall Slapstick Comedy Lineup. I worked with a team that made several months worth of Twitter, Instagram, and Facebook posts that reached millions of people. I wrote and created content for Turner's social media platform that overachieved their engagement goals.
Ball State University Entrepreneurship College - Social Media Manager
I worked with a group of students to take charge of Ball State's Entrepreneurship College social media efforts. This included understanding and optimizing their use of LinkedIn, Twitter, Facebook, Instagram, and Youtube. We developed a schedule and plan for the Spring Semester and the following summer. We successfully completed our goal of reorganizing their content and increasing overall engagement and following.